I still think cartoon branding on the good stuff ONLY would be an interesting experiment. I’d love to get some ideas that ‘sell’ and hit the product pitchmeisters with the healthy angle.
SHREK GAME EAT GAME FOR FREE
Then we’re adding a “user generated” component to the session, challenging kids to come up with ACTIVE products and healthy foods using the “what if you were in charge” brainstorming techniques that UGC media gleans for free market research and creative execution from children daily these days. This humorous video from Jeepers Media shows COUNTLESS Shrek Drek food items, like Shrek’s green oozing Snickers bars and blurry photo-stamped waffles…So…we’re creating a counter-marketing “swamp” of ‘Shrekalicious’ food fun: Avocado-tomatillo verde with green broccoli trees for dipping, low-fat spinach dip (kept chilled by frozen green peas mixed in) green cucumber lily pads, green goddess dressing and organics, fresh limeade, you get the picture. I’m suggesting “what if” marketers used their power for the positive ONLY…) What if the green guy hawked honeydew melon, green grapes, lime juice pops and granny smiths? (No, I’m not proposing produce be branded, as you can see by my Disney posting here. I’ve always wondered what would happen if marketers used characters like Shrek ONLY on healthy or whole foods. We’ll start with the usual ‘ewww’ factor of our Dare to Compare: Gross Out Game for Good Nutrition by dissecting the junk food being marketed to kids with cartoons and gimmicks, then simulate the outcomes (like our dried Shrek-green playdough stuck in an extruder to simulate hardened and clogged arteries from eating his gobs of junk food!) (yes, “dreck” can be spelled either way folks, save your scoldings) What a fairytale, eh? Shaping Youth is testing some of these counter-marketing tactics this week by “going green” in a monster way, with three new Shrek Drek sessions of 60 kids in grades 2-5 at an arts & science fair tomorrow. He famously quoted "Can't we just settle this over a pint, he proceeded to Shrek the guards.Instead of turning kids’ tongues green with dye, additives and processed Shrek Drek (sanctioned as a green dot “Smart Choice” by PepsiCo’s self-awarded labeling system since they’re BAKED Cheetos instead of Flaming Hot extra toxic ones) imagine if we used Shrek to shift the appeal toward healthier food? Shrek was sent to fight Farwuaad's guards.
He appeared in the city, where Faquaad challenged Shrek. But with the birth of the dark Lord Faquaad, he had no choice but to return. Shrek had never wanted to leave his swamp. Then an anti-farquaadist donkey had appeared, to Shrek. The prophecy spoke of a knight to save the princess, Shrek however was forlorn he had lost all but one of his great life giving swamps. A Farkwardist dragon, had kidnapped the Princess of the city, Shrek was indifferent. Shrek had been banished from his own swamp, swamps were paved and cities grew. Shrek yelled "what are ya doin in ma swamp" and thus begun shreksodus. Onions sprouted from the ground, yet again came another disturbance, several swamps started to dry and cities appeared, one of the layers had changed into now called Lord farquaadist, he was and is the fallen layer. He yelled "Let there be layers in my swamp"Īs the earths crust begun to assemble swamps appeared,the first layer had been made, others formed below it. A disturbance came upon the world, it was Shrekism. In the beginning there was only lava, held together by gravity. "Cutting onions with a knife, Shrek is love, Shrek is life." Old Shrektement. I await the day the Mighty Ogrelord descends from the Great Swamp in the sky. Our initiation prayer: I am a child of the Swamp.
0 kommentar(er)
